About Me

Jeff K. Ward

First and foremost I'm a father of two cool little men and a husband to my amazing wife Robyn. I am grateful to live and work on the traditional territory of the Lekwungen Peoples of the Coast Salish Nation in what is currently called Victoria, BC. I'm of mixed ancestry; my father is Ojibwe (Sandy Bay) and Métis. My settler heritage is English and Ukrainian on my mother's side. I identify as a proud Indigenous man and my background informs not only my creative work but my business philosophies as well.

My first experience with business was as a kid when I got a few friends together to start a car wash at the end of my street. This would be our candy fund for this hot summer day. My mother told me to tell my customers that I was an "Entrepreneur". I had never heard this word before.  Late in the day, when our rags were dirty and buckets of water full of grimey water, our last customer of the day pulled up.  She was not pleased at all with the quality of service we provided as her car wasn't very much cleaner than when she arrived. I told her that I was an "Entrepreneur" and she responded with a scoff and said "Entrpreneur?! Hmph!", and drove away. That day I learned what that word meant and got a tough lesson in the value of customer service :)

I got bit by that entrepreneurial bug early on and I'm proud to have built several companies. I registered my first business at the age of 17 and below are the 3 endeavours that keep me busy these days.

Watch My TEDx Talk